Transport Ticketing Global Awards shortlists LISNR for Ticketing Technology of the Year

Cost-effective, scalable and easy to both deploy and manage, Smart Tones redefine what's possible with ticketing today.

LISNR Smart Tone technology is consistently recognized as a next-generation, innovative communication solution that introduces something unique, effective and much-needed in today's world.

Recently, LISNR was shortlisted for the Ticketing Technology of the Year for the 2017 Transport Ticketing Global Awards. This annual event, taking place on January 24 and 25 in Old Billingsgate, London, is the world's biggest public transport gathering and features some of the industry's greatest influencers. It is an opportunity and celebration for advancements in smart ticketing, intelligent travel and connected cities. The Ticketing Technology of the Year category, in particular, seeks to honor a company that created an entirely new product promising to redefine ticketing as we know it – and that is exactly what LISNR has done with Smart Tones.

As the world's most advanced high-frequency, inaudible "data over audio" technology, Smart Tones have already made waves across multiple sectors. The first public debut of the Smart Tone Ticketing solution was at this year's TechStars FounderCon, which helped establish a frictionless check-in process at the event. Last year, Smart Tones were used for the Budweiser Made in America Music Festival, an annual two-day event put on by Roc Nation that generates a massive crowd and impressive lineup of artists.

How Smart Tone Ticketing works
Smart Tones offer instant device-to-device authentication and communication. They can be used on any device with microphone/speaker functionality without additional hardware or Wi-Fi, Bluetooth or data connectivity – making them the ideal technology to use at crowded events, such as sports games and concerts. The locally generated, bidirectional authentication enables more efficient event entry and check-in processes, secure transactions, relevant and targeting messaging and personalized experiences. Cost-effective, scalable and easy to both deploy and manage, Smart Tones redefine what's possible with ticketing today.

In addition, the Transport Ticketing Global Award, LISNR is also nominated for both the Move to Mobile and Product Innovation award at this year's Ticketing Technology Awards. Click here to vote!

If you want to learn more about how Smart Tones revolutionize smart ticketing, check out the video below:

The successful launch of Smart Tone Ticketing

Smart Tone Ticketing was used to establish a fast, secure and efficient offline authentication process.

As the world's most advanced ultrasonic inaudible technology, LISNR Smart Tones present a new, more efficient and cost-effective way of connecting mobile applications and devices. The most notable use of the revolutionary technology, Smart Tone Ticketing, was recently demonstrated at the 2016 TechStars FounderCon in Cincinnati.

An annual event that brings together thousands of tech leaders and guests, TechStars FounderCon was a perfect place for LISNR, in partnership with Splash marketing platform, to pressure test its Smart Tone Ticketing system. In the past, QR codes were used, making 2016 the first time the event would feature a new innovative system for mobile ticketing, as well as the first time LISNR would publicly demonstrate its Smart Tone Ticketing solution.

Attendees signed up for a ticket on a Splash site, then received a Smart Tone ticket via email. Once there, the guests' device emitted a Smart Tone with uniquely identifying data packets, which the venue's custom-built app locally received, decoded and authenticated. One-hundred percent of the Smart Tones played were authenticated, some in as quickly in 0.6 seconds – and all without the need for any Wi-Fi, Bluetooth or data connectivity.

Benefits of Smart Tone Ticketing
Mobile-based authentication can be difficult, with QR codes, NFC and a lot of the other existing technologies being expensive and inconvenient. Most require users to purchase and install additional hardware. Then there are also performance and operational issues, such as quick battery usage, lengthy installation processes and limited network range connectivity.

This is why the launch of Smart Tone Ticketing is so exciting, not just for LISNR, but for the opportunities and applications it provides organizations and users across the globe with. In addition to establishing a fast, secure and frictionless check-in process, below are some of the additional advantages of using Smart Tone Ticketing:

  • Low cost: Similar to other types of mobile ticketing solutions, Smart Tones eliminate the need to print paper tickets. However, what really sets Smart Tones aside is that they can be played and received from nearly any device speaker, so no additional hardware, maintenance or upgrades are needed. 
  • Offline authentication: With Smart Tones, encoding and decoding happens locally – no traditional connectivity or device pairing needed. And because LISNR is a closed communication protocol capable of wrapping standard encryption standards of other protocols, it results in the most secure mobile ticketing authentication possible.
  • Personalized experiences: Every Tone has its own unique identifier, allowing businesses to reach and target audiences efficiently and deliver guests with relevant messaging. Push notifications are sent directly to the attendee based on time synchronization or proximity. This real-time solution provides engaging augments to the moments that matter most during live events. 

To learn more about the world's first and most advanced ultrasonic audio solution, check out this video below:

AutoMobili-D showcases LISNR automobile connectivity technology

LISNR demonstrated its automobile connectivity technology at this year's North American International Auto Show in Detroit.

The automobile and transportation industry is at a turning point, undergoing a massive transformation that is rapidly redefining the driver experience and possibilities for the connected car. LISNR is happy to play an important role in this movement.

Every year, the North American International Auto Show brings together the world's top thought leaders, engineers, designers and tech startups to debut cutting-edge technologies and offer a glimpse into the future of mobility. This year, LISNR was among the 50 global tech startups invited to participate in the AutoMobili-D show in Detroit, a unique NAIAS exhibition centered on the automated automotive landscape and the technologies fueling the way forward.

Recently awarded the IoT Breakthrough Award for Innovation of the Year in the Connected Car category, LISNR is advancing automotive automation through seamless authentication and device-to-device connectivity. The high frequency, inaudible communication protocol uses Smart Tones to carry personalized data between digital devices and vehicles using only speaker and microphone functionality – no need for Wi-Fi, Bluetooth or data connectivity. This means users can automatically authenticate and seamlessly synchronize their smartphones to their cars. 

Advancing automotive at the speed of sound
As the world's most advanced ultrasonic communication protocol, Smart Tones enable people to travel with greater connectivity and convenience than ever before. Low-cost, secure and effective, Smart Tones present an expansive array of benefits and application uses, including:

  • Keyless entry and security: Authentication occurs within seconds, allowing drivers to open doors upon arriving at the vehicle without having to fumble with keys or a fob.
  • Personalized experiences: Each Tone generated is unique to the user, meaning once inside the vehicle, the user's custom data and settings are instantly synced. Also, Smart Tones enable relevant messaging, so drivers can be notified of locally relevant deals and discounts. 
  • Fleet management: With Smart Tones, rental car companies, commercial operators and ride-sharing companies can get real-time activity tracking information on their drivers.
  • CarPay: Users can make contactless payments from the comfort of their car. 

Smart Tones introduce a new wave of vehicle functionality and, as it was recently demonstrated at the AutoMobili-D show at this year's NAIAS event, are helping reshape the future of both private and public transportation. 

To learn more about how LISNR is driving connectivity between cars and consumers, check out this video:

LISNR 2016: Year in Review

2016 was a particularly monumental year for LISNR.

As the world's most advanced ultrasonic audio technology, LISNR continues to be at the forefront of innovation, revolutionizing the way data is transmitted and received. 

2016 was a particularly monumental year for LISNR. Smart Tones went through game-changing improvements so that they now are bidirectional, locally generated, 26 times more reliable and capable of handling three times the data throughput. These cutting-edge enhancements have further fastened LISNR as a trailblazer leading the charge toward the Internet of Sound. 

Below are some of the top highlights from this year.

  • Launch of Smart Tone Ticketing: In partnership with Splash, LISNR made the first official debut of its Smart Tone Ticketing solution at the 2016 TechStars FounderCon. The secure, contactless offline mobile-authentication resulted in a quick, frictionless check-in process. But, more than that, the event exemplified the powerful opportunities, benefits and applications Smart Tones present for businesses around the world.
  • CES Innovation Award Honoree: One of the most notable testaments to LISNR being a best-in-class solution for connecting mobile devices and applications is receiving the nomination for the Consumer Technology Associate CES 2017 Innovations Award in the Software and Mobile Apps category. Having only just recently released the 2-way device to device functionality, LISNR is incredibly proud to receive this honor for the first time.
  • SXSW Interactive Awards Finalist: In 2016, LISNR was named a finalist for the SXSW Music & Audio Innovation Award, a recognition that is a nod toward technology that transforms and enhances the way people hear and experience music. This honor came after working with the Budweiser Made in America Music Festival. LISNR powered the Made in America Festival app, delivering concert attendees with a fast check-in process and proximity-based messaging without the need for Wi-Fi, Bluetooth or data connectivity. 

These are just a few of LISNR's greatest accomplishments this year. It is fully expected that LISNR will continue to break new ground and pave the way for the future of the Internet of Sound. To get an ever better idea of the progressiveness LISNR has – and will continue to demonstrate throughout 2017 and beyond – check out this video below:

How Smart Tones can revolutionize the concert experience

As technology continues to evolve, it is presenting new opportunities for enhancing and redefining the music festival experience.

Every year over Labor Day weekend, fans flock to the Budweiser Made in America music festival, a two-day event put on by Roc Nation – the entertainment company founded by Jay Z. As usual, this year's impressive lineup of artists, including Rihanna, Coldplay and 2 Chainz, generated a lot of excitement and a huge turnout.

But, with crowds can come chaos. Like most large-scale events, music festivals are often plagued with long lines, whether for ticketing, restrooms or getting something to drink. Then there's the confusion around where to go, keeping up with changes in set times and locations and trying to get cell service in a sea of other concertgoers trying to do the same. The good news is that, as technology continues to evolve, it's presenting new and exciting opportunities for reshaping the music festival experience – not just for the fans, but for sponsors and concert-organizers as well.

For the past four years, Budweiser, the title sponsor of this event, has leveraged LISNR's Smart Tones software in its dedicated festival application. Using embedded technology and inaudible sound waves, the app enables guests' mobile devices to "hear" tones, transmit data instantly and receive highly relevant notifications and smart messaging content.

What does this mean?

  • For businesses: the ability to achieve more passive brand engagement.
  • For fans: getting the exact information they need, right when they need it.
  • For everyone: a more connected and enjoyable music festival experience.
Smart Tones are a way to reduce friction and challenges often associated with large crowds.
Smart Tones are a way to reduce the friction and challenges often associated with large crowds.

Transforming ticketing and point of sale
Tickets are very important for festivals, but they can also be a bit of a black hole – which is why the rise of digital ticketing has been so important. On top of cutting down on lines and eliminating the hassle of wristbands, there are many benefits to using e-tickets – not just at concerts, but any type of event. Digital ticketing eliminates the cost of printing paper ones – which customers are more likely to lose or damage – and reduces fraudulent and reselling activity. Additionally, it gives vendors a more efficient way to actually know who is coming in and out of the venue. These enhanced data profiles of guests enable more relevant targeting. 

Although e-ticketing technology is a step in the right direction, many of the options available today (bar codes, QR codes and NFC) have their disadvantages. For example, they can quickly drain the batteries on mobile phones, require installation times and additional hardware, and only work with compatible phones.

Evolution of e-ticketing
This need for quick access, instant connectivity and seamless convenience has given rise to LISNR's Smart Tone Ticketing.

"Smart Tones transform live events into meaningful experiences."

"Our vision for ticketing is a marriage between the contact list world and the mandate that we have from companies, which is make connections as simple and easy as possible," explained LISNR Director of Customer Success Jillian Zatta.

Using ultrasonic, inaudible data over audio communication technology, these high-frequency Smart Tones act as connecters between mobile apps and digital devices. They elevate what is possible for in-venue engagement because they eliminate many of the issues commonly associated with popular technologies today, such as poor connectivity and limited coverage range. They don't require any particular hardware, nor do they need Bluetooth, Wi-Fi or data. The only thing a device needs for the Smart Tone technology is a speaker and microphone. 

Like it did for so many guests and vendors at the Budweiser Made in America music festival, Smart Tones have the ability to turn a live event into a meaningful and memorable experience. 

LISNR at Cannes Lions 2016


As soon as our feet hit the ground in France for Cannes Lions 2016, it was game on!

The weeklong International Festival of Creativity is always a nonstop rush of compelling things to do and experience, and LISNR was proud to be a part of the mix for Lions Innovation for the second year in a row as we continue to spread the word about our data-over-audio technology.

Here’s a recap of some LISNR highlights from Cannes Lions 2016.

First, of all it’s worthy to note that Rodney and I decided to fly into Milan and rent a convertible to take the scenic route into Cannes.  I highly recommend this to anyone who is interested in, or energized by some of the most beautiful landscapes in the world.  You leave Milan with the Alps and the Apennines mountains at your back, and drive down twisty roads until you break through the mountains and onto the highway that runs along the Cote d’Azur all the way down the coast.  It’s magical.

Speaking of magic … back to Cannes.

Our ‘Making Magic’ Keynote

Rodney Williams and I gave a keynote presentation titled “Making Magic: Inspiring the Impossible” on the Lions Innovation main stage. We shared the latest innovations in LISNR technology, shared some practical steps to build magic into your business and even used our own tech to make magic on stage.  For any of you who missed it, we used LISNR SmartTones to enable outdated technology and inanimate objects including microwaves, children’s toys and a 1980s boombox to communicate with iPads set up around the front of the stage.

We also ran into a few friends, including our friends at R/GA, who always help us spread the word about LISNR, and Material UK, the latest agency to sign with LISNR for live-event use cases. Rodney and I were interviewed in a Mercedes, and our friends at KITE and Partnered set up great office-hours opportunities for us.

Joining Unilever’s Foundry 50

We were also selected as part of Unilever’s Foundry 50, a group of 50 companies that Unilever selected after a worldwide search to find the next big innovations in the store and home of the future. The Foundry 50 showcased companies with a dedicated space within the Lions Innovation portion of the festival. We presented two demos, one for our in-store retail use case and another for our broadcast use case in a future home environment.

The broadcast demo used SmartTones to share enhanced content during an AXE commercial. As the commercial played, two iPads within the future home were activated by SmartTones to show corresponding content.

The in-store retail demo showed how a store visitor could have their experience improved via SmartTones. Using SmartTones, the store delivered reminders for her shopping list, shared complementary ingredients for a recipe based on a customer’s in-store location and powered the contactless payment process at checkout.

Other Cool Stuff

Virtual-reality demonstrations, visualization of data from movement analytics and authentication were the drivers behind the tech that impressed us most. In the Lions Innovation showcase, there was a 3D projector that appeared to show a giant floating Air Max shoe that looked so real you could reach out and touch it. This was the first time that I saw a physical manifestation of that kind of technology.  And, I wish I could show it to you, but when I tried to capture it in video, the quality of the image was corrupted pretty significantly.  So, I’ll wait until they figure that out!

We were also impressed with Bronze Lion winner Focus Motion’s presentation of visualizations of motion-based data — such as LeBron James shooting free throws or a police officer drawing, firing and holstering his handgun — as a means to improve sports performance or analyze inconsistencies or abnormalities of motion in comparison with regular actions. I believe this technology could also be put to use for online authentication, letting an individual’s regular personal movement, seen by a webcam, become a replacement for passwords.  We enjoyed hearing Klickly’s pitch at the R/GA Startup Academy pitch day about their “impulse payments technology” that allows for single-click payments in social, email and web.  (Not that I need any reason to only be required to click once to buy a new pair of Adidas UltraBoost sneakers.)

Lastly, it wouldn’t be Cannes without some parties to remember.  Vayner Media and Thrillist teamed up to throw a party in a villa and just happened to bring in special guest Wyclef Jean to DJ.  Daily Mail went all out with live music and yacht parties, and Pandora pulled together some of the best boat-related events during the festival.

Overall, it was an incredible year for LISNR at Cannes for the second year in a row.  Rodney and I put it out there publicly for the world to hear, that next year, LISNR is going to steal the show in Cannes.  We’re already hard at work on how to completely revolutionize the attendee experience, from ticketless and badgeless entry to proximity messages and audio-based VIP entry to events.  We’re excited to show the world what we’re up to.  Stay tuned.

Stay in touch with the LISNR team by following us @LISNR.

LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™, to transmit information.  LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device to deviceconnectivity on any LISNR enabled device.  We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with world around better than ever before.

Why Hackathons are Good for Business and the Community


Hackathons — events where programmers and others spend several hours or days intensely collaborating — are synonymous with startup culture. These events have gained popularity as a way to develop new applications or promote product innovation in short timelines. Internally we hold quarterly hackathons to foster creative ideas and solve common business challenges.

However, hackathons aren’t just good for business; they’re a great way to support the local community, as well. LISNR recently sponsored two hackathons right here in Cincinnati: #ArtsWaveTech and #RevolutionUC.

Besides two new applications for our data-over-audio technology, here’s what we learned.

New Ideas for Common Challenges

Many outside Cincinnati don’t realize our hometown has a booming arts scene. Chris Ostoich, co-founder and marketing leader at LISNR, serves on the board of directors for ArtsWave — the first and largest community campaign for the arts in the nation.

With the love of the arts in his blood and after seeing the incredible ideas generated in LISNR’s internal hackathons, Chris proposed a mash-up. Cincinnati’s art and startup cultures would come together in the first-ever ArtsWave: Art x Tech Hackathon to solve specific problems of local arts organizations to make Cincinnati’s thriving arts community even better.

Over one April weekend, several hundred attendees came together to find solutions for eight different challenges that Cincinnati’s arts organization face — everything from creating an interactive arts experience to building a patron data profile to an arts check-in and loyalty app.

One hackathon idea gave the traditional museum audio walking tour a much-needed tech reboot. Using a museum’s app powered by LISNR technology, attendees touring an exhibition would receive proximity-based messages about the artist and works in the collection right on their mobile phone.

Aside from saving on hardware installation, this novel approach would allow visitors to experience the exhibit at their own pace, in a more personalized way. When attendees approach designated trigger spots, messages are delivered over inaudible sound waves. No more starting and stopping clunky headphones. This idea was so appealing to one museum, development is already underway for the first augmented audio exhibition this summer.

Lesson learned: Using a hackathon to bring together different communities united around a single goal can generate new and unexpected ideas to solve common problems.

Learn From Your Users and Customers

Sahil Ambardekar won for his project.

Sahil Ambardekar won for his project.

Just one week later, my colleague Paul Dehmer and I were at another LISNR-sponsored hackathon, Revolution UC. Here, University of Cincinnati students were challenged to come up with ways to use technology to solve a problem they related to.

With four Raspberry Pi starter kits on the line for the winners, two competing teams set off to find new applications for the LISNR API. One project used LISNR Smart Tones to create a connected smart home. The other winning idea used LISNR’s API and Smart Tones to transmit triggered quiz questions during educational videos — making learning more interactive for students and making it easier for teachers to track students’ knowledge retention.

Working with the students provided Paul and me with valuable insight. We were given a new application for a current solution within education. An unexpected bonus, we also gathered helpful feedback for continuous improvement to our SDK.

Lesson learned: Hackathons provide ideal opportunities for “in the field” feedback and insights from users and customers. 

Hackathons are more than Red Bull and all-nighters. They’re a great way to learn new applications and gain valuable feedback.

Stay in touch with the LISNR team by following us @LISNR.

LISNR is a high-frequency, inaudible technology, a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™ to transmit information. LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device-to-device connectivity on any LISNR-enabled device. We enable this functionality better and more efficiently than Bluetooth (proximity), ACR (2nd screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with the world around you better than ever before.

Insights from Mobile World Congress 2016

Insights from Mobile World Congress 2016

With Mobile World Congress behind us another year, I’m reflecting on my time at the show. If you’re not familiar with MWC, it’s the flagship wireless industry event. Drawing a record 100,000 attendees this year and often compared to CES for it’s buzz-worthy news, the show focuses on everything mobility.

I was at the show with the LISNR team, where for the first time at a trade show we showcased SmartTones and our platform in the Intel booth.

Here are my main takeaways from the conference for those of us who work in connected devices.

Better Speeds and Feeds with 5G

Intel announced its new products and partnerships to lay the groundwork for 5G.

What is 5G? It’s the next generation of faster wireless technology, which has the potential to be 10 to 100 times faster than today’s networks.

Why is this such big news? 5G brings the promise of fast connectivity and less than a millisecond latency between devices. Smarter, faster and more efficient wireless networks mean the way we communicate and interact with the world around us will be transformed.

Enabling 360 Connectivity

Cisco predicts that 50 billion devices and objects will be connected to the Internet by 2020. Beyond the estimated 10 billion connected devices in use today, there will be millions more new connected devices – autonomous vehicles, wearable fitness devices, drones and more – needing to connect wirelessly to the internet.

To support the growing demand in Internet of Things (IoT), this means 5G is critical. As everything in our lives becomes more connected, we’ll expect communications all around us, no matter where we go, to be interactive and responsive – total 360 connectivity. But without faster, stronger wireless networks, the full promise of 360 connectivity won’t come to fruition.

To better understand, let’s look at the example of a road trip in a connected car. The car needs to access real-time traffic and weather information from the cloud to provide the driver with a complete picture of road conditions. The car also needs to beam location data back to the cloud to determine arrival time. Keeping real-time information flowing to the driver means data transmission needs to be fast. The time it takes for the car and the cloud to “talk” to each other also has to be quick.

While 5G will provide the backbone for this and other kinds of connected experiences, there are still data drop issues in concrete-dense areas or enclosed venues that won’t be remedied.

Using Sound to Send and Receive Data

To realize the full potential of 360 connectivity that 5G and IoT will foster, data needs to be transmitted even where WiFi or Bluetooth can’t go – inside buildings, stadiums, stores and other notoriously low connectivity venues. That’s where inaudible sound waves step in. They can go where WiFi and Bluetooth can’t, completing the connectivity circle.

In the Intel booth, LISNR met with hundreds of companies and developers to showcase our technology. Each attendee had a chance to create, upload and play SmartTones on the fly. Even with all the Internet traffic congestion at the show, guests were able to see their just-created content played on various mobile devices upon “hearing” the tones. People were blown away by the connected experiences and applications that our technology could enable within 5G and the IoT.

The show’s theme was “Mobile is Everything.” I’m so stoked about my time in Barcelona because I saw the tiniest glimpse of just what that mobile connected future might look like — and it’s going to be amazing.

Stay in touch with the LISNR team by following us @LISNR.

LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™, to transmit information.  LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device to deviceconnectivity on any LISNR enabled device.  We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with world around better than ever before.

The Biggest Sounds at The GRAMMYs Were the Ones You Couldn’t Hear


During the 58th annual GRAMMY Awards, music’s biggest night brought together amazing sounds from Kendrick Lamar, Lady Gaga, Adele and many more.

There were also some pretty amazing sounds you couldn’t hear.

AEG, in partnership with LISNR, amped up their Grammys VIP experience with inaudible tones to deliver real-time notifications and proximity based messages to attendees of the world famous awards show. Here’s how it worked.

Amplifying the VIP Experience

Each year, before, during and after the GRAMMYs telecast, AEG hosts exclusive parties for industry VIPs and celebrities. Taking place at multiple locations throughout the Staples Center and the JW Marriott Los Angeles, hundreds of guests come together to mix, mingle and celebrate.

It was critical for AEG to deliver a red-carpet experience for partygoers – keeping them up-to-date with everything from welcome messages from LL Cool J, the latest Grammys buzz, timely reminders to leave for the telecast to instructions on how to access VIP areas.

This year, AEG worked with LISNR to incorporate sound-based technology in the AEG Grammys VIP app. Rather than rely on spotty Wi-Fi or beacons, LISNR’s SmartTones® deliver data over inaudible audio frequencies. Because SmartTones are detected by mobile devices through any speaker, any challenges typically associated with Wi-Fi are eliminated.

No matter where partygoers went throughout the venue, LISNR’s embedded technology created a seamless VIP experience. Through the AEG VIP app, guests’ mobile devices recieved fun and relevant proximity-based notifications.

Rockin’ The GRAMMYs

The white glove treatment for AEG’s party began as soon as guests arrived:

  • Upon entering the JW Marriott, guests received a welcome message. Based on where guests entered the hotel, each message was personalized to direct them where to go next.
  • Real-time red carpet updates were shared so attendees didn’t miss any buzz.
  • When it was time for the telecast, attendees were notified to head over to the Staples Center, where the show was hosted.
  • As guests were entering the Staples Center, they were delivered an in-app video welcome message from none other than LL Cool J.
  • Guests heard about special prizes to win by scanning their VIP wristband at special portals throughout the party.
  • Special notifications reminded guests to find party photographers to have their picture snapped.
  • As the time for the telecast drew near, guests were notified it was time to make their way to their seats.
  • When guests departed the Grammys, they received a personalized thanks for coming message. Notifications were tailored based on what stations they had and hadn’t visited during the party.
  • As the telecast wrapped, guests were reminded to join the post-party festivities.

The music wasn’t the only star of the night. Thanks to sounds you couldn’t hear, AEG created a high-touch and personalized VIPs experience worthy of music’s biggest night.

LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™, to transmit information.  LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device to deviceconnectivity on any LISNR enabled device.  We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with world around better than ever before.

Mobile World Congress Liveblog

Intel Booth

Welcome to LISNR’s liveblog for MWC 2016!

Mobile World Congress runs Feb 22 through Feb 25, and we’ll be talking about the coolest announcements, tech, and presentations here every day.  Updates will come from Dori Gurwitz, LISNR’s VP of Business of Development, who is at the show in person.  Check back here starting on Feb 22 to get the inside scoop!

LISNR will be at the conference in Intel’s booth with a world exclusive hands-on experience.  This will be the first time developers have complete access to LISNR’s portal at a trade show, and there are no limits to what they’ll be able to create right there on the show floor!

LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. As the leaders of the Internet of Sound, we use inaudible sound waves called SmartTones™, to transmit information.  LISNR essentially transmits customizable packets of data every second that enable proximity data transmission, second-screen functionality, authentication and low-fi device to deviceconnectivity on any LISNR enabled device.  We enable this functionality better and more efficiently than bluetooth (proximity), ACR (2nd Screen), and NFC/RFID (authentication). As an integrated software partner, LISNR can power devices to connect with world around better than ever before.